If you are trying to achieve a Bright & Airy look in your photographer you will want to start with the location and time of day. You will want to choose a bright location that is lit from behind or has a bright background color. In camera you will want to properly exposure your images or even slightly over expose your images. Make sure you are shooting in RAW.
Once you have imported your image to Lightroom are or working not hem in Photoshop Camera Raw you will want to adjust your white balance and exposure according to your lighting and location.
Once you have adjusted those you can apply your Preset/ACR/Action. We have a variety of Bright & Airy Products to help you achieve this look when editing. You can view my favorite, our Bright & Airy Wedding Pack within our SHOP. This pack isn’t just for weddings you can use this on all forms of portraiture.
Edited with our Bright & Airy Pack: